Google Search and Google Maps fade in popularity among the younger generation, because they often end up using applications such as Tiktok and Instagram, when looking for something online.This was revealed by Senior Vice President Prabhakar Raghavan, who was responsible for Google’s knowledge and information organization, at the Brainstorm Fortune technology conference on Tuesday, July 12.
“In our study, something like nearly 40 percent of young people, when they look for a place for lunch, they don’t go to Google Maps or search,” Raghavan said, “They went to Tiktok or Instagram.”These numbers come from internal research studies by Google US users between ages 18 to 24, as told for Techcrunch. These numbers may be published later on the Google competition site.However, this statistics are not difficult to believe, when combined with data from cloudflare, which shows that Tiktok defeated Google in 2021 as the most visited domain in the world, regardless of the prohibition of Tiktok in India (which was once its largest market abroad).
Tiktok and Instagram are not the only thieves. Fifty -five percent of product search now began in Amazon, according to a survey assigned by Bloomreach.Young users are more interested in “visually rich forms” from Discovery, Raghavan explained at the conference. This can be alarming for Google in the long run, because this trend can begin to be imitated with more applications, with people begin to consider starting their questions on other platforms instead of Google, which leads to the loss of its reputation as any choice you need to know .
This also means that the work carried out by companies to make Google knows that consumers like, such as adding a discovery tool to maps, and curation of local businesses and restaurants, can be wasted to the new generation of users.Also, money enters the picture. Alphabet currently generates most of its money through advertisements activated by Google Search and loss of users can spell disasters.
For now, because it still makes a large figure – Alphabet annual submission shows that search, map, gmail, and play, generate revenue of $ 149 billion.Google has decided to be part of change by working on agreements with Tiktok and Instagram, to be able to index content from these sites in search results. This has done this with a tweet.
Able to reach an agreement with these companies will allow their search results to remain relevant, with TikToks ratings that answer the search request and present them to users.He gave an example of the search for “how to change tires” and results that provide a machine consisting of a video clip that shows the spotlight on how to complete it.Google also seems to use augmented reality to add visual aspects to their products, with features -fetches such as the streets on the map, which can make user experience more in depth.”We have to turn a true new hope and it requires a new basis for new technology,” Raghavan said, about the need to innovate to remain relevant.
